One of the larger events in the Napa Valley is the Lighted Art Festival in the winters. My Digital Design Lab Class had the privilege of being one of the featured artists this year. We were tasked with creating a piece to be projected onto a 70-foot wall in the heart of downtown Napa. This production was generously sponsored by Adobe. The process for this was surprisingly complex. The first step was a class discussion about overall themes, we ended up landing on “Beyond Imagination”. From there, we prototyped and identified sub-themes/design styles to use. We chose Geometric Shapes, Dreamscapes, Pet Wars Storytelling and Cityscapes for the transitions. From there the styles were divided among the groups. Each group, with the exception of the Cityscapes, would create a clip around two minutes long. The amazing group I led was tasked with the Geometric Shapes. Once we were assigned this style we went into more prototyping. From there we narrowed down the specific look we wanted. After this, we went into brainstorming and started to form a storyboard. Looking back, the first storyboard compared to our finished video is complete opposites! I believe there is just one section that was planned from our original idea. Once we had our idea, we divided the sections and made a base design in Adobe Illustrator that we would all work off of in Adobe After Effects. A couple classes into that, we realized that our original storyboard was just not going to be able to get done within the month we had to finish. We got in what we could and improvised based on what we had to work with. Once the After Effects animations were finished we started piecing the clips together in Adobe Premiere. Within the first class of putting all of the clips into the program, we noticed some discrepancies. Some files were larger or smaller than the other or some were offset a couple of points. After going back and fixing them in After Effects and a large amount of effort, the clips flowed together as if they were never apart in the first place. Thought out this process, we were lucky enough to have been connected with a mentor from London who also had a piece in the Lighted Art Festival. Every other week we would have a check-in and feedback call. This was extremely helpful because it was nice to have goals to keep us on track. After we completed the final video with every group’s piece, submitted it to the festival and it had been running for a couple weekends we were invited to present a panel for the festival. For the panel, every group presented on their process and their takeaways. After we presented, our entire class went down to our projection. This was the perfect ending for a three-month project.
1 Comment
Francisco
2/8/2019 10:22:46 am
This was really nicely put together. It showed the steps our team took in the creation of the piece and it illustrates the process of the project pretty well. Proud mom.
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